How to Find Wholesale Properties: A Comprehensive Guide for Investors

Wholesale properties represent a unique and often lucrative investment strategy within the real estate market. This approach entails investors known as real estate wholesalers correctly identifying and securing a contract in the market for a lower price than its current value, then assigning or selling out that contract to another buyer to gain some profit.

The wholesale properties are attractive to those with an eye on distressed sales or foreclosure deals and sellers who need to move property for personal reasons. Purchase prices in this type of transaction can often be significantly below what is watched for and expected in the traditional buying and selling of real estate.

There are various advantages to investing in wholesale properties. First, an investor can access a property at a fraction of its market value, allowing substantial margins when flipped over to an end buyer.

Whether you are new to real estate investing or looking for tips on diversifying your real estate investing strategies, our how to find wholesale properties guide will equip you with the knowledge and tools necessary for identifying, analyzing, and securing wholesale deals to maximize your investment returns.

Wholesale Real Estate

This strategy within the real estate market allows individuals (wholesalers) to act as intermediaries between property sellers and end buyers without requiring the wholesaler to purchase the property. 

The investor (also known as the wholesaler) then contracts with the seller but does not intend to buy the property themselves. Instead, he looks for another buyer (usually an investor) and assigns him the contract for more than what was negotiated with the initial seller. The wholesaler’s profit is the difference between the contract price with the seller and the amount that the end buyer pays.

Identifying under-valued properties

Typically, wholesalers will look for undervalued properties that need repairs, are in distress, or where owners may be required to sell quickly on a personal basis, such as bankruptcy, divorce, or financial trouble.

Getting Them Under Contract

Those with a license or real estate license, typically the real estate agent, identify a suitable real estate-owned property; they then negotiate the price and contract with the seller. In this contract, the wholesaler will insert a clause that permits him to assign it for a fee to another buyer.

Assigning the Contract for a Fee

The wholesaler then finds an end buyer, and this one will be interested in buying that property. This particular buyer is normally a real estate investor who looks for properties to go over rehabbing and flipping or holding as a rental. The wholesaler assigns the contract to the end buyer, who closes the wholesale real estate deal with the original private seller. Subsequently, after the execution of the wholesale deal, the wholesaler incurs a fee- the assignment fee, which incorporates the variance between the initial contracted price and what the buyer acquires the property.

Due Diligence and Analysis of the Market Value

Due Diligence

An important part of the wholesale process. At this point, a wholesaler must diligently investigate the property’s status, condition, repair work, or any legal/financial issues it could be associated with (like liens or unpaid taxes). This research ensures property can be sold profitably, and no surprises couldn’t complicate the transactions for the end buyer.

Understanding Market Value

The first thing that a wholesaler should be able to comprehend is the market value of real estate. With this understanding, wholesalers can discriminate between those properties that have been overvalued and those that have been undervalued and approximate the potential selling price accordingly.

Understanding the market value necessitated analyzing comparable property sales, understanding the local real estate market, and predicting future market trends. The expertise guarantees wholesalers in purchasing at prices that when properties are assigned to an end buyer, they still leave room for profit.

Building Your Wholesale Real Estate Network

Establishing your real estate network opens doors to opportunities that are only sometimes available through the traditional approach. 

Tips on Building Relationships

A strong connection provides access to off-market agreements, prospect buyers, worthwhile collaborations, and in-depth knowledge of market trends and property values. It facilitates the exchange of news, suggestions, and assets.

Attend Real Estate Get Togethers

Partaking in local property estate investment meetings, conferences, and seminars is an excellent way to meet industry professionals, as it encourages everyone to discuss and have a genuine conversation about their fields.

Enter Real Estate Investment Groups

Become an engaged member of property estate investment groups in your area to connect with like-minded individuals. This increases the chances of you getting one step ahead in finding deals for your prospects.

Offer Value

When networking, consider how to offer value to others. This could be through sharing leads, market insights, or resources.

Follow Up

After meeting new contacts, follow up with a personalized message or email expressing your interest in staying connected.


Look for opportunities to collaborate on wholesale real estate deals or projects. This can deepen relationships and build trust.

How to Find Wholesale Properties

How to find wholesale properties.

Finding these types of properties demands a lot of effort. Consider learning the methods below and see what suits your real estate business best.

Direct Mail Campaigns

Measures to create an effective direct mail campaign targeting distressed properties.

Specify Your Target Audience

Concentrate and pay attention to homeowners interested in selling their properties, such as those in pre-foreclosure, under probate, or owners who find distressed properties.

Gather a Mailing List

Use public records, list providers, or local tax assessor’s offices to compile a list of addresses fitting your criteria.

Create Your Mail Piece

It only matters a little if it’s a postcard or a flyer. Just make sure that your message is straightforward, brief, and includes a solid call to action. Personalize and tailor the content according to your targeted audience to increase engagement.

Send Your Mail

Use a reliable mailing service to send out your campaign. Consider timing your mailings to align with specific events or seasons that may increase motivation to sell.

Track Responses

Implement a system to track responses from your mailings. This could be a dedicated phone number or email address.

Importance of Consistent Follow-up

Consistent follow-up is crucial in direct mail campaigns because:

Builds Recognition: Repeated exposure helps your brand stay top of mind with potential sellers.

Increases Response Rates: Follow-up mailings can catch recipients at the right time or reinforce your message to those who were initially hesitant.

Demonstrates Persistence and Reliability: Regular follow-up shows you are serious and persistent, qualities valued in real estate industry transactions.

Examining Deals and Creating Offers

Exploring a real estate property to define its possible value and the offer price is an important process in the wholesale real estate investment process. This analysis typically involves several key steps:

1. CMA

Research and compare the present market worth of the house. Analogize it with other real estate properties in the neighborhood that have been sold, are presently for sale, or were on the market but have yet to sell.

2. Evaluate the Property’s Condition

Inspect the property or have someone trustworthy assess its state. Have a visual on the extent of any repairs needed and estimate their costs. This step will help in adjusting the property’s value accordingly.

3. Consider the After Repair Value (ARV)

From the data gathered on your market analysis and the calculated repair costs, compute the ARV, which is the property’s expected market value after completing all necessary repairs and renovations. This figure is critical for determining the maximum allowable offer (MAO).

4. Determine the Maximum Allowable Offer (MAO)

The MAO is the highest price you can offer for the property while making a profit. It’s calculated by taking the ARV and subtracting your desired profit, repair costs, and other costs (such as holding costs, transaction costs, and a buffer for unexpected expenses). A common formula is MAO = ARV – (Repair Costs + Desired Profit + Other Costs).

The Importance of  Inspection Contingency 

This clause in the purchase agreement allows the buyer to have the real estate property reviewed within a specified period. This contingency is important because of several reasons:

Risk Mitigation

It provides an opportunity to determine any unrevealed or unrecognized problems with the house, which can affect the transaction.

Negotiation Leverage

Suppose significant issues are discovered during the inspection. You can renegotiate and ask the seller about the purchasing price, or make repairs, or even back out of the deal without penalty, assuming the contract authorizes it.

Budgeting Accuracy

Knowing the property’s condition helps make more accurate repair cost estimates, refining your investment analysis and ensuring the deal meets your investment criteria.

Negotiating Deals with Sellers Negotiating wholesale real estate deals requires strategy and flexibility. Here are key considerations:

Understand the Seller’s Motivation

Knowing why the seller is selling can provide leverage in negotiations. Use this understanding to craft your offer to address the seller’s needs, whether it’s a quick sale, covering certain costs, or something else.

Be Prepared to Walk Away

Feel free to back out on the offer of the property owners if the deal doesn’t meet your standards. Knowing you can will most likely prevent you from making emotionally driven decisions and overpaying for a property.

Flexibility in Terms

Adjusting to the terms of the deal rather than the price can lead to a successful real estate negotiation. For example, offering a quicker closing, settling in cash, or taking the houseas-is might appeal more to the seller and lead to a lower purchase price.

Effective Communication

Clear and open communication can build trust and facilitate negotiations. Understand the seller’s concerns and address them directly. Be honest about your intentions and how you arrived at your offer price.

Multiple Offer Strategies

Consider making multiple offers with different terms to give sellers options. This strategy can increase the likelihood of finding a mutually beneficial agreement.

Financing Wholesale Deals

This deal often demands quick access to money, which can be a struggle through orthodox financing methods. Here, we have other options for financing tailored to the fast-paced nature of wholesale investing.

Private Lenders

Individuals or companies that are willing to lend money for investments. Interest rates may be higher, but they are often more adaptable than conventional banks, with fewer requirements and faster budget allocation times. 

Hard Money Loans

Among these are experienced lending firms that excel in short-term real estate loans. These are commonly asset-based, meaning the house or property serves as collateral. 

Lines of Credit

Either personal or business can be a flexible source of funding. It allows real estate investors to draw funds up to a specific limit and pay interest only on the amount used. This can be useful for covering initial contract deposits or other upfront costs in wholesaling real estate deals.

Proof of Funds Letters 

Also known as a POF, this document proves that the real estate investor has the monetary means to complete a transaction, reassuring sellers and their real estate agents of your financial capability.

Why You Need a POF Letter

A POF letter helps strengthen your request by showing your capacity to close the deal quickly. It indicates to the seller that you are a serious buyer with immediate access to funds.

How to Obtain a POF Letter

These are some options you can choose from in obtaining your POF letter:

From a Bank or Financial Institution

If you’re using cash or a line of credit, your bank can provide a POF letter stating that you have the necessary funds available.

From Private or Hard Money Lenders

Private or hard money lenders typically provide you with a POF letter once you’ve been pre-approved for financing. This letter will indicate the amount you’re approved for and can be presented to sellers.

Online Services

Some online platforms offer POF letters for a fee. While convenient, ensure the service is reputable and recognized by real estate professionals.

Scaling Your Wholesale Real Estate Business

This ambiguous goal requireses strategic planning, efficient systems, and a strong network. As you move from working on individual deals to managing multiple transactions simultaneously, the complexity of your business increases. Here’s how to effectively scale your wholesale real estate business:

Build a Team

As your volume of deals increases, you’ll need help to manage the workload. Consider hiring assistants, acquisition managers, or other roles critical to your operations. Each team member should have a clear role and responsibilities that align with their strengths and your business goals.

Virtual Assistants: Can handle administrative tasks, lead generation, and initial contact with potential sellers.

Acquisition Managers: Evaluate deals, negotiate with sellers, and sign contracts.

Dispositions Manager: Specializes in finding buyers for your contracts, building relationships with real estate investors, and managing the sales process.


Locating real estate wholesaling properties requires a combination of strategies, patience, and persistence. 

You can uncover opportunities to purchase properties below market prices through circle-prospecting, direct mail campaigns, tapping into real estate wholesaler networks, and scouring public records and auctions.

If you’re new to real estate investing or looking to expand your portfolio, wholesale properties offer significant growth and profit opportunities. With your knowledge, you can start your search for wholesale properties today. 

If you have questions or need further guidance, feel free to reach out through the comments!

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