How To Find a Commercial Real Estate Coach

In an industry where every deal counts and every negotiation can be make-or-break, having a commercial real estate coach can be a game-changer. The commercial real estate landscape is fiercely competitive, filled with intricate transactions, market fluctuations, and evolving regulations.

These coaches possess a wealth of knowledge and practical experience, offering valuable insights and strategies to help you navigate the complexities of commercial real estate.

In this blog post, we’ll delve into the role of a commercial real estate coach, the benefits they offer, how to find the right coach and practical tips for maximizing your coaching experience. 

Whether you’re an aspiring professional or a seasoned expert, understanding the impact of a commercial real estate coach can be your key to success in this competitive field!

The Role of a Commercial Real Estate Coach

A commercial real estate coach.

A commercial real estate coach is a seasoned professional with extensive experience in the commercial real estate industry. Their primary role is to provide guidance, mentorship, and strategic advice to individuals looking to succeed. They act as a trusted advisor, helping their clients navigate complex real estate transactions, overcome challenges, and make informed decisions.

What to Expect From a Coach

A CRE professional coach is typically expected to have several key qualifications and experiences, including:

  1. A strong background in commercial real estate: CRE professionals should have a deep understanding of the industry, including knowledge of various property types (office, retail, industrial, etc.) and market dynamics.
  2. A successful CRE career track record: Coaches should have a history of successful deals and transactions in the commercial real estate sector and success stories to demonstrate their expertise.
  3. Relevant certifications and licenses: Many coaches hold real estate licenses or certifications like CCIM (Certified Commercial Investment Member) to validate their expertise.
  4. Excellent communication skills: Effective coaches are skilled communicators who can convey complex concepts in a clear and understandable manner.
  5. Mentoring and coaching experience: Ideally, coaches should have experience working with individuals or teams to help them achieve their professional goals.

How Coaches Can Help

Commercial real estate coaches provide a range of valuable services to individuals in the field, including:

Skill development: Coaches help clients improve their negotiation skills, market analysis, and deal structuring, enabling them to make more profitable transactions.

Strategy development: They assist clients in creating personalized strategies for their real estate investments, considering factors like risk tolerance, financial goals, and market conditions.

Networking opportunities: Coaches often have extensive networks within the industry and can introduce clients to potential partners, investors, or key contacts.

Problem-solving: When challenges arise, coaches offer guidance and solutions to overcome obstacles and keep transactions on track.

Accountability and motivation: Coaches hold clients accountable for their goals and motivate to stay focused and committed to their professional development.

With the help of a commercial real estate coach, individuals can accelerate their learning curve, build a strong foundation of knowledge, and increase their chances of success in this competitive industry.

Four Benefits of Having a Commercial Real Estate Coach

Accelerated Learning 

76% of people think mentors are important, but only 37% have one. Coaches can help individuals quickly grasp complex concepts, industry trends, and best practices. This expedites skill development, enabling clients to make more informed decisions and execute successful deals sooner than they would on their road map.

Customized Advice and Mentorship

Coaches typically rely on a one-on-one approach. This ensures they receive targeted support and mentorship to excel in their real estate careers.

Circle Prospecting Opportunities

Coaches often have extensive contacts within the commercial real estate industry. Not only can they teach, but if possible, they can also opt for circle prospecting or let their clients get acquainted with potential partners, investors, and other industry professionals to amp up their game plan.

In addition to that, commercial real estate coaches provide valuable insights and keep clients updated on market trends, emerging opportunities, and potential risks. Access to these networks and insights can be invaluable for advancing one’s career.

Accountability and Motivation

One of the challenges many individuals face when working independently in the real estate industry is maintaining accountability and motivation. That’s where another benefit takes place. Commercial real estate coaches provide a structured environment where clients set and work toward their goals.

Determining the Perfect Commercial Real Estate Coach

Consider these factors when selecting for your commercial real estate coaching program:

Industry Expertise

Look for a coach who deeply understands the commercial real estate sector, including different property types, market trends, and local knowledge. Their experience should align with your specific goals and objectives within the industry.

Coaching Style and Approach

These can vary greatly from one real estate coach to another. Some may prefer a more hands-on approach, while others concentrate on providing guidance and letting you take the lead in dealing with situations.

Cost and Budget Considerations

Coaching assistance can vary in price, so setting a clear budget before beginning your search is important. Estimate whether that budget aligns with the possible benefits and growth opportunities you’ll gain through coaching.

Joining Networking Groups and Clubs

In pursuing a commercial real estate coach, consider the significant benefits of joining networking groups, mastermind sessions, or real estate investment clubs recommended or organized by experienced coaches. These groups offer unique opportunities for professional growth and industry connections.

Here’s why you should explore this avenue for your commercial real estate business:

1. Expanding Your Network

Networking is a cornerstone of success in commercial real estate. Being part of a group or club your coach recommends can significantly expand your professional network. You’ll have the chance to connect with like-minded individuals, potential partners, investors, and seasoned experts.

2. Learning from Peers

These groups often consist of professionals at various stages of their careers. Interacting with peers who have faced similar challenges and opportunities can provide valuable insights and diverse perspectives. You can learn from others’ experiences and gain practical knowledge beyond what coaching alone can offer.

3. Collaborative Opportunities

Commercial real estate deals frequently involve collaboration. Joining a networking group can lead to joint ventures, co-investments, partnerships, and coaching programs that can enhance your capabilities and portfolio.

4. Staying Updated

Staying informed about market trends, regulations, and investment strategies is crucial. Many networking groups and clubs host events, seminars, and workshops where industry experts share their knowledge and insights.

5. Accountability and Support

Being part of a group can provide a sense of accountability and motivation. Sharing your smart goals and progress with peers can help you stay on track and motivated to achieve your objectives.

6. Access to Deals

In some cases, members of networking groups may share investment opportunities or off-market deals that you might not have access to otherwise. This can be a valuable source of potential real estate transactions.

Tips for Conducting Interviews

When conducting discussions or consultations with potential commercial real estate coaches, keep these tips in mind:

Prepare Questions

Create a list of well-researched questions that cover your goals, expectations, and concerns. Ask about their coaching process, past successes, and how they tailor their approach to clients.

Assess Communication

Pay attention to how well you communicate with the coach during the consultation. As effective communication is essential for a successful coaching relationship.

Evaluate Responsiveness

Take note of their responsiveness and availability. A mentor who is attentive and committed to your progress is vital.

Trust your gut feeling when selecting a coach. If you feel comfortable and secure in their abilities after all these, it’s a positive sign.

Potential Challenges of Working with a Coach


Hiring a commercial real estate coach requires money. Quality coaching services can be expensive; individuals must weigh this investment against the potential benefits.


Not all coaching relationships are a perfect match. Some conflicts in personalities or discrepancies in coaching styles may hinder the effectiveness of the coaching process.

Time Commitment

Coaching also requires time and dedication. Some individuals may need help finding the time to meet regularly with their coach and implement the strategies discussed.

High Expectations

Relying too much on your commercial real estate coach may lead to disappointment, so you should remember that while a mentor can provide you with the guidance you need, success ultimately depends on your efforts and the market conditions.

Balancing Coaching with Other Development Efforts

Coaching can be helpful in your real estate endeavors, but it should be reinforced with other forms of professional development, such as industry events and workshops. This can provide decision makers a well-balanced education.

Time Management

Develop proven processes that are effective in time management to balance coaching sessions with your other responsibilities, such as being a part-time realtor. Create a schedule that allows you to focus on coaching and daily work.


Ensure that what you learn in coaching is integrated into your daily practices. Apply the strategies and insights from coaching to your real estate activities to maximize the benefits.

Keeping Records of Coaching Sessions

Effective record-keeping can significantly enhance the benefits of your coaching experience in commercial real estate.

By maintaining organized records of your coaching sessions, you can track your progress, reinforce key takeaways, and ensure you implement the strategies discussed with your coach.

Here are some tips on how to keep records of your coaching sessions:

Session Summaries

After each coaching session, take some time to write a summary of the key points discussed, action steps, and any commitments you’ve made. This summary can serve as a reference point for your progress.

Action Plans

Document the action plans you create with your coach. Include specific tasks, deadlines, and responsible parties, if applicable. Having a clear plan of action helps you stay focused on your goals.


Consider keeping a coaching journal where you reflect on your coaching experiences, personal insights, and challenges. This can be a valuable tool for self-awareness and growth.

Progress Tracking

Regularly review your records to assess how you’ve progressed over time. Are you achieving your goals? Have you successfully implemented the strategies discussed? If not, it may be time to revisit and adjust your approach.

Goal Updates

Update your records whenever your goals evolve or change. Your coach can help you refine your objectives as you gain more clarity about your career path in commercial real estate.

Celebrating Achievements

Don’t forget to celebrate your achievements, no matter how small. Document your milestones and acknowledge your growth to stay motivated and positive.

Your Exit Strategy

While beginning a coaching relationship is crucial, having a well-defined exit strategy is equally important.

An exit strategy outlines how you and your coach will conclude the coaching relationship, whether it’s because you’ve achieved your goals, encountered changes in circumstances, or for other reasons.

Here’s why an exit strategy matters:

Clear Closure

An exit strategy provides a clear and structured way to bring the coaching relationship to a close. This ensures you and your coach understand when and how the coaching will end.

Goal Achievement

You’ve set specific goals at the beginning of your coaching journey. Your exit strategy should encompass accomplishing those objectives. It’s a time to celebrate your achievements and evaluate your progress.

Feedback and Evaluation

The end of a coaching relationship is an opportunity for you and your coach to provide feedback on the coaching process. This feedback can be valuable for improving coaching techniques and ensuring a positive experience for future clients.

Future Planning

Discuss with your coach how you will continue to apply the skills, knowledge, and strategies you’ve acquired post-coaching. This is a critical part of transitioning from a coaching relationship to independent success.

Gratitude and Closure

An exit strategy allows you to express gratitude to your coach for their guidance and support throughout your coaching journey. It’s an opportunity to acknowledge the positive impact they’ve had on your career.

Final Thoughts

Having a qualified commercial real estate coach can be a strategic advantage. They’ll deliver practical advice, mentorship, and industry wisdom to help a real estate professional like you excel in your real estate career endeavors. 

The perfect commercial real estate coach or mentor can accelerate your learning curve, provide customized guidance to sell real estate, connect you with valuable industry contacts, and keep you on track with your goals. 

However, it doesn’t matter if they came from a firm like Lipsey company. When selecting a coach, it’s essential to carefully consider factors such as industry expertise, coaching style, budget, and compatibility.

Ultimately, success in the commercial real estate industry depends on your dedication, effort, and the strategic guidance your coach provides.

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